Tea Business in India

How to Start Tea Business in India – Tips for Success

Tea is an essential beverage in India and is consumed by millions of people every day. With a growing demand for tea, starting a tea business in India can be a profitable venture. However, starting a successful tea business requires careful planning, research, and execution. In this blog, we will discuss various aspects of starting a tea business in India and tips for success.

History of Tea in India

Tea has been a part of Indian culture for centuries. The British introduced tea to India in the early 19th century. The first tea plantation was established in Assam in 1835. Today, India is one of the largest tea-producing countries in the world. Tea is grown in various regions of India, including Assam, Darjeeling, and Nilgiri.

Tea Business Statistics 2022 in India

The tea industry in India is a significant contributor to the country’s economy. According to the Tea Board of India, India produced 1,411.05 million kg of tea in 2020-21. The domestic consumption of tea in India is around 1,100 million kg per year, and the per capita consumption of tea in India is 785 grams per year. The export of tea from India stood at 251.91 million kg in 2020-21.

Before Starting a Tea Business in India

Before starting a tea business in India, it is essential to conduct thorough research on the tea industry in India. Here are some factors to consider:

1. Legal Requirements:

To start a tea business in India, you need to obtain a business registration certificate, GST registration, and an FSSAI license.

2. Location:

Choose a location that is easily accessible to your target customers and has a high footfall.

3. Competition:

Analyze the competition in the area and identify the gaps that you can fill.

4. Funding:

Determine the startup costs and make sure you have enough funds to cover the expenses.

Here are the steps to set up a tea business in India

1. Choose a niche:

Identify your target audience and choose a niche that caters to their needs. You can specialize in selling different types of tea, tea accessories, or tea-based products.

2. Find a supplier:

Find a reliable supplier who can provide you with high-quality tea leaves at a reasonable price.

3. Create a menu:

Create a menu that offers a variety of teas and tea-based products.

4. Setup shop:

Set up your shop with an inviting ambiance that reflects your brand and makes customers comfortable.

5. Hire staff:

Hire staff who are knowledgeable about tea and can provide excellent customer service.

Branding & Marketing of Tea Business

Branding and marketing are crucial aspects of any business. Here are some tips for branding and marketing your tea business:

1. Create a unique brand identity:

Develop a unique brand identity that reflects your brand’s personality and values.

2. Build an online presence:

Create a website and social media profiles to reach a wider audience.

3. Offer loyalty programs:

Offer loyalty programs to retain customers and build customer loyalty.

4. Attend events:

Attend events like food festivals, trade shows, and farmers’ markets to showcase your products and reach potential customers.

Tea Business Profit Margin

The profit margin in a tea business depends on several factors, including the cost of tea leaves, rent, staff wages, and other overheads. However, a tea business can be profitable if you offer high-quality tea at a reasonable price and focus on customer satisfaction.


1. What are the different types of tea that can be sold in a tea business?

Ans: There are various types of tea that can be sold in the tea business, including black tea, green tea, white tea, oolong tea, and herbal tea. You can choose to specialize in one or more types of tea depending on your target market and preferences.

2. Do I need any special licenses or permits to start a tea business in India?

Ans: Yes, you will need to obtain several licenses and permits to start a tea business in India, including a food safety and standards license, a shop and establishment license, and a GST registration. You may also need to obtain other licenses depending on your location and business model.

3. How can I source high-quality tea leaves for my tea business?

Ans: You can source high-quality tea leaves from tea estates, wholesalers, and tea auctions. It is important to conduct research and build relationships with trusted suppliers to ensure the quality and consistency of your tea products.

4. What are some marketing strategies for promoting a tea business in India?

Ans: Some effective marketing strategies for promoting a tea business in India include social media marketing, influencer marketing, email marketing, and hosting tea-tasting events. You can also collaborate with local cafes, restaurants, and hotels to expand your customer base.

Tips for Starting a Successful Tea Business in India:

1. Conduct Market Research:

Before starting a tea business in India, it is important to conduct market research to identify your target audience, competitors, and market trends. This will help you determine the types of tea products to sell, the pricing strategy, and the marketing channels to use.

2. Develop a Unique Brand:

To stand out in the crowded tea market in India, you need to develop a unique brand that reflects your values, mission, and product offerings. This includes creating a memorable logo, packaging design, and brand messaging that resonates with your target audience.

3. Source High-Quality Tea Leaves:

The quality of your tea products will directly impact your business success. Therefore, it is important to source high-quality tea leaves from trusted suppliers to ensure consistency and customer satisfaction.

4. Create a Strong Online Presence:

In today’s digital age, having a strong online presence is crucial for the success of any business. Create a user-friendly website and social media accounts to showcase your tea products, customer reviews, and brand stories.

5. Offer a Variety of Tea Products:

To cater to different tastes and preferences, it is important to offer a variety of tea products, including different flavors, blends, and packaging sizes. This will help you attract and retain customers and increase sales.


Starting a tea business in India can be a profitable venture if done right. By conducting market research, developing a unique brand, sourcing high-quality tea leaves, creating a strong online presence, and offering a variety of tea products, you can increase your chances of success in this competitive industry. Remember to obtain all the necessary licenses and permits and comply with food safety regulations to ensure the safety and quality of your tea products. With dedication, hard work, and a passion for tea, you can build a successful tea business in India.